Curated by Dalida Kibir
January 17 - February 16, 2019
Mindscape Universe is an open structure - a group - a network and a moniker. It is a universe where international, cross-disciplinary art collaborations and projects will take place. It is a request for action to develop new ways of collaboration beyond geographical borders, to develop projects within the context of Mindscape Universe, and to develop new physical realities across the world.
M.U. has been happening in Paris, Berlin, Leipzig, New York and Torino as exhibition, collaborative video work and curatorial practice. At LiTE-HAUS it is present primarily in the form of a logo.
M.U. decides to answer the question for their corporate identity with a final proposition: In a series of workshops they set out to develop a living logo. Collective drawing lessons, organ rituals, foto shootings and cake walks are brought into play to bring good luck to the project and find the aspired form. But no one is quite aware of what the logo will do to them, will it be life or death by logo?
While we do not learn about the individuals and their motives the film LIFE&LOGO focuses on the very structure of group-building and to what extend the experience and search for a collective identity is object to imperatives of the market. Thereby the protagonists get to discuss which promises and which concepts of labour are at work when people decide to come together to produce.
Is M.U. a kind of self exploitive factory, a semi-lucrative playground, a field of new possibilities?
Life and Logo is one part making of a documentation of real events in the summer of 2017 in which the documented were, at the same time, the film crew;
and one part scripted action. A dystopian corporate video in which life and logo go to work.